BRANDING & MARKETING GUIDELINES
REPRESENT THE BRAND. PROTECT THE BRAND. GROW THE BRAND.
Welcome to the Mello ScentSations Inc. Branding & Marketing Guide.
This guide explains how to represent Mello visually and professionally when you're creating content, posting on social media, talking to customers, or sharing Mello marketing materials.
⭐ The Golden Rule
IF IT REPRESENTS MELLO, IT REPRESENTS ALL OF US.
When in doubt:
ASK BEFORE YOU POST.
1. 💜 THE MELLO BRAND
Mello is more than a logo.
Our brand is built around:
✨ Quality
🕯️ Beautiful products
💜 Warmth
🤝 Connection
😊 Positive experiences
🌱 Professionalism
Every Sales Rep helps shape how customers see Mello.
2. 🎨 USE THE OFFICIAL BRANDING
Whenever possible, use the official Mello marketing materials provided in the Sales Rep Centre.
These may include:
🪄 Logos
📸 Product photography
🎨 Social-media graphics
📣 Advertisements
📋 Product information
🏷️ Promotional materials
Why?
Using approved materials helps keep Mello:
Recognizable → Professional → Consistent
3. 🏷️ THE MELLO LOGO
Treat the logo like a valuable company asset.
✅ DO:
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Use the official logo.
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Keep the logo clear and visible.
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Give the logo enough space around it.
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Use approved versions of the logo.
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Keep the logo proportional.
❌ DON'T:
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Stretch the logo.
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Squish the logo.
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Rotate the logo.
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Change the logo's colours.
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Add effects to the logo.
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Put text over the logo.
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Redesign the logo.
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Use unofficial versions.
🚨 Simple rule:
DON'T ALTER THE MELLO LOGO.
4. 📐 KEEP IT LOOKING PROFESSIONAL
When creating your own content using Mello materials:
Keep things:
✨ Clean
🎨 Bright
🕯️ Beautiful
📱 Easy to read
💜 On-brand
Avoid:
❌ Clutter
❌ Tiny text
❌ Too many fonts
❌ Excessive effects
❌ Poor-quality images
❌ Hard-to-read backgrounds
Think:
SIMPLE = PROFESSIONAL
5. 📸 PRODUCT PHOTOGRAPHY
Mello products should be shown accurately.
✅ DO:
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Use clear images.
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Show the actual product.
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Use good lighting.
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Keep the product clean and presentable.
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Use approved Mello images when available.
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Make sure product labels are visible when appropriate.
❌ DON'T:
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Misrepresent the product.
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Make the product look dramatically different from reality.
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Add misleading effects.
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Use another company's product and present it as Mello.
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Alter product images to create false expectations.
🕯️ Remember:
What the customer sees should match what they receive.
6. 📱 SOCIAL MEDIA
Social media is one of your biggest opportunities to introduce people to Mello.
You may use approved Mello content on platforms such as:
📱 TikTok
📱 Other appropriate platforms
Keep your content:
😊 Positive
💜 Professional
🕯️ Product-focused
🤝 Authentic
✨ Brand-appropriate
7. 📣 WHAT YOU CAN POST
You can share approved content about:
🕯️ Mello products
🌸 Scents
📦 Bulk ordering
🤝 The Sales Rep Program
🎁 Gifting
🎪 Events
🏢 Business opportunities
📸 Your approved product photography
You can also share your genuine experience with Mello.
Just make sure you're being truthful and accurate.
8. 🚫 WHAT YOU SHOULD NOT POST
Never create content that:
❌ Misleads customers
❌ Makes false claims
❌ Makes medical claims
❌ Guarantees results
❌ Guarantees sales
❌ Guarantees income
❌ Promises specific shipping dates
❌ Promises refunds
❌ Promises special discounts
❌ Changes official pricing
❌ Makes unauthorized product claims
❌ Contains offensive or discriminatory content
❌ Damages the Mello brand
🚨 If you're unsure:
DON'T POST IT YET. ASK MELLO.
9. 💰 PRICING & DISCOUNTS
Pricing must always come from approved Mello information.
❌ DON'T:
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Create your own prices.
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Invent discounts.
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Create unofficial coupons.
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Promise special pricing.
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Offer customers part of your commission.
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Change bulk-order discount levels.
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Advertise a discount that Mello hasn't approved.
💡 Remember:
MELLO CONTROLS PRICING.
10. 📦 TALKING ABOUT BULK ORDERS
When promoting bulk orders:
Make sure your information is accurate.
Current bulk structure:
🕯️ 24–240 candles → 5% OFF
🕯️ 252–492 candles → 8% OFF
🕯️ 504–996 candles → 12% OFF
🕯️ 1,008+ candles → 15% OFF
Important:
The customer's Sales Rep Code does not provide an additional discount.
11. 💵 TALKING ABOUT COMMISSIONS
You may explain the Sales Rep Program using approved Mello information.
You may explain:
🌱 Starter → 10%
🌿 Builder → 12%
✨ Partner → 15%
👑 Elite → 18%
But NEVER promise:
❌ Guaranteed income
❌ Guaranteed customers
❌ Guaranteed commissions
❌ Guaranteed sales
❌ A specific amount someone will earn
Use accurate language:
"Sales Rep commissions are based on qualifying sales under the Mello Sales Rep Program."
12. 📈 NEVER PROMISE EASY MONEY
Avoid statements such as:
❌ "You can make thousands guaranteed."
❌ "You'll definitely make money."
❌ "This is guaranteed income."
❌ "Anyone can make $5,000 a month."
❌ "You'll get rich selling Mello."
Instead:
Explain the program honestly.
Results depend on individual sales activity and qualifying sales.
13. 🧴 PRODUCT CLAIMS & SAFETY
Be especially careful when discussing product benefits.
NEVER invent:
❌ Health claims
❌ Medical benefits
❌ Treatment claims
❌ Guaranteed effects
❌ Safety guarantees
❌ Claims that aren't supported by approved Mello information
If you're unsure:
Don't make the claim.
Ask Mello.
14. 🕯️ CANDLE CONTENT
When posting candle content, remember that candles are a fire product.
Always encourage customers to follow the applicable Mello candle-care and safety instructions.
Don't encourage unsafe use.
Never create content showing:
❌ Candles left unattended
❌ Candles burning in unsafe locations
❌ Children handling lit candles
❌ Animals interacting with lit candles
❌ Candles placed near flammable materials
❌ Unsafe candle-burning practices
🔥 Safety always comes first.
15. 🌸 TALKING ABOUT SCENTS
When describing scents:
✅ Be:
👃 Accurate
✨ Descriptive
💬 Honest
You can talk about:
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Fragrance notes
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Overall scent character
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Personal impressions
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Where the scent may fit into a customer's environment
❌ Don't claim:
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A scent cures something.
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A scent treats a medical condition.
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A scent guarantees a particular emotional or physical result.
Example:
✅ "This scent has a warm, cozy fragrance that works beautifully in a relaxing space."
Not:
❌ "This scent will cure your anxiety."
16. 🗣️ HOW TO TALK ABOUT MELLO
Use language that feels:
💜 Warm
😊 Welcoming
🤝 Professional
✨ Confident
Instead of:
❌ "You NEED these candles!"
Try:
✅ "I think these may be a great fit for what you're looking for."
Instead of:
❌ "You have to order today!"
Try:
✅ "Whenever you're ready, I'd be happy to help."
17. 🤳 YOUR PERSONAL SOCIAL MEDIA
You are allowed to be yourself.
Your personal social media doesn't have to look like a corporate advertisement.
But remember:
If you identify yourself as a Mello Sales Rep, your public content can affect how people perceive the brand.
Think before posting:
Would I be comfortable with a Mello customer seeing this?
If the answer is no:
Don't post it as Mello-related content.
18. 💬 COMMENTS & CUSTOMER INTERACTIONS
If someone comments:
"How much?"
Answer with approved information.
If someone asks something you don't know:
"Great question! Let me confirm that information for you."
Don't argue publicly.
If someone leaves an angry comment:
❌ Don't fight back.
❌ Don't insult them.
❌ Don't become defensive.
❌ Don't reveal private information.
When necessary:
Move the conversation to the appropriate Mello customer-service channel.
19. 🚨 NEGATIVE COMMENTS & COMPLAINTS
If someone complains publicly about:
📦 Shipping
💰 Pricing
🕯️ A product
💳 Payment
🔄 A return
💰 A refund
⚠️ Safety
Don't try to solve the entire issue publicly.
Respond professionally:
"I'm sorry you're experiencing an issue. I'd like to make sure this gets to the appropriate Mello team so it can be properly reviewed."
Then follow the approved escalation process.
20. 📸 USER-GENERATED CONTENT
If a customer creates content featuring Mello:
🎉 That's great!
But before reposting customer content:
Make sure you have appropriate permission to use it.
Don't assume that because someone posted something publicly, Mello automatically has permission to use it for marketing.
When in doubt:
Ask first.
21. 🔐 CUSTOMER PRIVACY
Protect customer information.
NEVER publicly share:
❌ Home addresses
❌ Phone numbers
❌ Private messages
❌ Payment information
❌ Order information that should remain private
❌ Personal information
Screenshots are NOT automatically safe to post.
Remove private information or don't share it.
22. 🎨 CREATING YOUR OWN GRAPHICS
You may want to create your own content using approved Mello materials.
That's okay—provided the content remains accurate and professional.
Keep:
🕯️ Product accurate
💰 Pricing accurate
📋 Information accurate
🏷️ Branding accurate
Don't change:
❌ Company claims
❌ Pricing
❌ Discounts
❌ Product information
❌ Logos
❌ Contact information
23. 🤖 AI-GENERATED CONTENT
AI can be helpful for creating:
✨ Ideas
📝 Captions
🎨 Creative concepts
📣 Promotional ideas
But AI can also invent information.
ALWAYS check AI-generated content before posting.
AI should NOT be allowed to invent:
❌ Prices
❌ Discounts
❌ Product claims
❌ Ingredients
❌ Safety claims
❌ Company policies
❌ Commission information
❌ Guarantees
🚨 Remember:
AI IS A TOOL — NOT THE SOURCE OF TRUTH.
Use approved Mello information as your source.
24. 🏷️ HASHTAGS & CAPTIONS
Keep captions:
✨ Clear
💜 Positive
🕯️ Relevant
📱 Easy to understand
Don't overload posts with unrelated hashtags.
Avoid hashtags that:
❌ Misrepresent the product
❌ Make medical claims
❌ Promise income
❌ Create misleading expectations
25. 📢 PROMOTIONS & GIVEAWAYS
Do not create your own:
🎁 Giveaway
💰 Discount
🎟️ Coupon
📣 Promotion
🎉 Contest
using Mello branding unless it has been approved.
Why?
Promotions can create:
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Customer expectations
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Pricing issues
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Legal requirements
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Brand confusion
When in doubt:
ASK MELLO BEFORE LAUNCHING IT.
26. 🤝 COLLABORATIONS
If another business, influencer, organization, or creator wants to collaborate with you using the Mello brand:
Don't automatically agree.
First determine:
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Who they are
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What they want to do
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How Mello will be represented
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What content will be created
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Whether money is involved
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Whether Mello branding will be used
If it goes beyond normal Sales Rep activity:
Contact Mello before committing.
27. 🏢 REPRESENTING YOUR ROLE CORRECTLY
You are an approved Mello Sales Representative.
You are not:
❌ The owner of Mello
❌ Head Office
❌ Mello's legal representative
❌ Authorized to speak officially on every company matter
❌ Authorized to make company-wide decisions
Be proud of your role—but represent it accurately.
28. 📞 WHEN TO ASK MELLO FIRST
Stop and ask Mello before posting or promising something if:
❓ You're unsure about pricing.
❓ You're unsure about a product claim.
❓ Someone asks for a special discount.
❓ Someone wants a promotion.
❓ Someone wants to use the Mello logo in a new way.
❓ Someone wants a collaboration.
❓ Someone complains publicly.
❓ Someone asks a legal or liability question.
❓ Someone asks for confidential information.
❓ You simply aren't sure.
⭐ The safest answer is:
"Let me confirm that with Mello first."
29. 🛡️ PROTECT THE BRAND
Every post, message, conversation, and image can affect how customers see Mello.
Before posting, ask yourself:
🧠 THE 5-SECOND CHECK
1️⃣ Is it TRUE?
2️⃣ Is it APPROVED?
3️⃣ Is it PROFESSIONAL?
4️⃣ Is it SAFE?
5️⃣ Would I be comfortable seeing this associated with Mello publicly?
If you can't answer YES:
DON'T POST YET.
30. 💜 THE MELLO BRANDING GOLDEN RULES
🕯️ 1. USE THE BRAND CORRECTLY
Official logos. Approved materials.
🎨 2. KEEP IT PROFESSIONAL
Clean, bright, clear, beautiful.
💬 3. BE HONEST
Never exaggerate.
💰 4. DON'T INVENT PRICES
Mello controls pricing.
📈 5. DON'T GUARANTEE INCOME
Commissions depend on qualifying sales.
🧴 6. DON'T MAKE UNSUPPORTED CLAIMS
Especially health, medical, or safety claims.
🔥 7. PROMOTE SAFE CANDLE USE
Never encourage unsafe burning.
🔐 8. PROTECT PRIVACY
Customer information stays private.
🤝 9. RESPECT CUSTOMERS
Even when they disagree.
❓ 10. WHEN IN DOUBT, ASK
It's always better to check first.
🌟 YOUR BRAND CHECKLIST
BEFORE YOU POST:
☐ Is the Mello logo correct?
☐ Is the product shown accurately?
☐ Is the information correct?
☐ Is the pricing correct?
☐ Am I using approved claims?
☐ Am I avoiding guarantees?
☐ Am I protecting customer privacy?
☐ Is the content professional?
☐ Is the content safe?
☐ Would Mello be comfortable seeing this?
ALL YES?
🎉 GO AHEAD!
NOT SURE?
🛑 STOP & ASK MELLO.
💜 REMEMBER
You don't have to make every post perfect.
You just need to make sure that what you share is: